A.Wang A/W 2010 Video

I found this video on Vogue.com, I have to say I love the soundtrack. I definitely think that the XX music wise embodies Alexander Wang's style...so cool and effortless. I think it is becoming quite apparent now that using film with designers is definitely becoming more popular. I think we have to give kudos though to fashions favourite freak Gareth Pugh for really being the first designer to dabble with film for his A/W 09 collaboration with Ruth Hogben, using different types of media and technology is definitely becoming a trend with fellow designers like Karl Lagerfeld using film to expose their collections.